Training for Exporters
The Internet has brought many unique benefits to businesses, especially lowering information and communication costs, providing new channels of distribution, and 24/7 global reach. For small businesses in developing countries, the Internet is an efficient modern platform to promote and transact with target export markets.
E-Marketing and E-Commerce
ITC provides a solid introductory training programme on how to use the Internet to achieve export marketing objectives. The programme provides an overview of Internet marketing, strategies for e-commerce and an exploration of opportunities provided by e-marketplaces marketing.
The training consists of four modules that can be delivered in workshops of 2-3 days each. Diagnostic tools can be used in individual sessions (30/60 min./SME)
Modules
Internet Marketing
E-Commerce Strategies
e-Marketplaces
Marketing Music Online
Internet Marketing
Who is this course for?
Managers of small businesses, particularly sales and marketing executives, with export responsibilities. Advisors to SMEs and executives of institutions that support trade such as Chambers of Commerce, Industry Associations.
Key takeaways
Participants use hands-on exercises to learn about Internet Marketing and its value in business development and customer retention. Participants will be able choose the right technologies, develop an online media plan, design terms of reference and deal with service providers.
E-Commerce Strategies
W
ho is this course for?
Export-ready SME managers and SME advisers of Trade-Support Institutions, Chambers of Commerce, and Industry Associations. ?
Key takeaways
Participants will achieve a good level of understanding on how to use e-commerce solutions: choosing the right technologies and online media services; designing terms of references; and dealing with service providers.
e-Marketplaces
Who is this Course for?
Managers of small and medium-sized companies (SMEs), particularly sales and marketing executives, of companies that want to export. Advisors to SMEs and executives of institutions that support trade such as Chambers of Commerce and Industry Associations.
Key takeaways
Participants will use hands-on exercises to learn about e-marketplaces and their potential in business generation, development and customer retention. Participants will be able choose the right technologies, develop an online media plan, design terms of reference and deal with service providers.
Marketing Music Online
Who is this course for?
Managers of small and medium-sized companies involved in the recorded music business, record producers and record distributors who wish to export. Executives of institutions, producers associations, and author rights collecting societies will also benefit from this course. ??
Key takeaways
Hands-on exercises will give the participants the step-by-step skills to learn how to sell music online. Participants will understand how to use online sales methods, digital business, deal with online music services and use Internet marketing tools.